Minar is well positioned in India to provide cutting edge technology deployment to support Sales, operations and marketing to airline partners
- Deployment of professional sales management suites and CRM systems.
- Decision support tools for contracting and commercial negotiations.
- Operation of physical and virtual call centers for customer engagement, equipped with the latest technology to enhance the efficiency of calls and to facilitate and encourage upselling.
- Expertise in e-commerce.
- Sophisticated data analytics platforms to support market research and planning.
- Dedicated marketing & sales team.
- Setting up distribution channel as per product strength and market requirement.
- Budgeting and forecasting for various marketing activities.
- Customer relationship management with travel agencies, corporate customers and individual travelers.
- Charting out seasonality for inventory control and initiating competition.
- Event and media management planning for various airline events.
- Co-operation with local tourism boards and other stakeholders.
- Negotiation of preferred partner agreements.
- Market research based intelligence, analysis and competitor benchmarking.
To reflect the rapid rise of the use of web and mobile platforms for information, research and booking by both consumers and agents, Minar has established a specialist digital marketing unit with strengths and capabilities in search engine optimization and marketing, branding, online advertising, direct marketing, promotions, PR and social media.
We offer customized digital architecture for each airline client (and their key destinations) including:
- Website development and optimization;
- Development of transnational and information-based apps in multiple languages;
- Automation and planning of social media activity